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翁南道董事长手拓颐高版图

----转摘于2007-9-11《浙江市场导报》

hspace=0 src=http://www.ego.cc/Upimages/2007911162410.bmp align=baseline border=0></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none align=center><FONT size=3><B style=mso-bidi-font-weight: normal><SPAN style=LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt>翁南道手拓颐高版图</SPAN></B><B style=mso-bidi-font-weight: normal><SPAN lang=EN-US style=LINE-HEIGHT: 200%; mso-bidi-font-size: 10.5pt><?xml:namespace prefix = o ns = urn:schemas-microsoft-com:office:office /><o:p></o:p></SPAN></B></FONT></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>在“数码连锁专家”这一身份面前，翁南道既是新概念的缔造者，更是传教士式的人物。他不避讳争论，在观点上特立独行。比如他觉得义乌模式只是特例，对一个普通城市中的平凡市场来说，哪有可以借鉴之处？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; TEXT-ALIGN: center; mso-layout-grid-align: none align=center><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>商业王国</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>“数码连锁战鼓擂，宏图伟业始欲飞；汇聚京城王者笑，直等来日听惊雷”！从单体电脑城到连锁</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>卖场，再到中国数码连锁三强，翁南道所率领的颐高集团以其前瞻性的战略思维、系统化的运营架构、创新型的企业文化缔造了一个属于并领先于这个时代的数字王国。与诸多</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>卖场相同，颐高诞生于一个充满机遇与挑战的年代，</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>业界正迎来她的青春期，井喷式的增长带来的是渠道的变革，也带来了零售终端模式的不断嬗变。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>当北京“硅谷”笑傲中关村，当“太平洋”横闯上海滩，当全国各地的电脑城如雨后春笋般遍地开花，颐高如所有其他</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>卖场一样，驻守一方，享受着行业变革带来的丰厚回报。然而与众多电脑城不同的是，颐高的战略发展眼光似乎永远领先于任何竞争对手，当各地电脑城为竞争而穷兵黩武的时候，颐高走向了横向战略扩张；当各地强势电脑城开始了扩张之路，颐高却已布局全国，品牌连锁；当业界正在为</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>市场将来的生存方式进行辩论探讨的时候，颐高却在酝酿新生代的电脑卖场，以品牌加速连锁，以营销带动经营，以资源整合全面应对行业变革。如同一辆精心设计的跑车，“未及身动，已经步步领先”。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>颐高自</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2000</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年开始便走上了品牌连锁的道路，发展至今已经拥有</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>22</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>家大型</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>卖场，年成交额</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>220</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>亿元。如今，颐高的品牌入驻全国各地任何市场都必将掀起一轮</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>热潮，带动当地</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>商贸流通行业的经济提升，并帮助当地经销商创造财富、共享价值。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; TEXT-ALIGN: center; mso-layout-grid-align: none align=center><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'><FONT color=blue>“亚渠道理论”</FONT></SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>在翁南道及其团队所有的创新思想中，“亚渠道理论”是迄今为止颐高集团最为重要和深刻的一次创新。颐高作为数码产品的终端市场载体，在整个</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>商贸流通行业扮演着不可或缺的角色。颐高每一个卖场都是一个独立的公司主体在运营市场，他们为整个</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>产品价值链各个环节都提供高品质服务，从而使得颐高成为中国最具竞争力的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>服务商。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>“汇聚数码科技、服务中国</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>”成为颐高集团</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>8</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年来从成立到壮大，从壮大到成功，从成功走向辉煌的历史写照。这种作为第三方全面服务于</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>价值链各个环节的模式被颐高叫做“亚渠道模式”。通过这种模式的创新，颐高已经从单纯的卖场租赁收入为主体转向</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>服务收入与商业地产盈利为主体并且能够通过自身资源的整合为厂商等价值链环节提供前所未有的整合服务——针对厂商，颐高直接构建全国卖场统一合作平台，将全国已有卖场及将开业卖场的场地资源、广告资源以及品牌传播资源等融为一体，与厂商直接对接，厂商根据自身的推广计划和渠道状况再分配这些资源到自己的代理商经销商手中。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>为此，颐高还专门成立了资源营销中心，全面负责与厂商的对接。在这样的深度合作下，厂商的零售终端与品牌推广载体得到空前加强，并更有利于他们控制渠道和销售的各个环节。针对分销商、代理商，颐高则提供了完善的仓储物流平台。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; TEXT-ALIGN: center; mso-layout-grid-align: none align=center><SPAN style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>哪里有颐高，哪里就是</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>产品的物流集散中心</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>针对经销商，颐高甚至还专门成立了具有文化传播、广告设计等各种资源型公司，为经销商提供多种服务平台，在铺位资源分配的基础上提供全方位的服务，确保经销商在颐高这个强大的第三方平台上获利；针对消费者，颐高通过自己的管理监控体系，确保消费者的权益不受侵害，同时在产品的维护上，也在厂商保修的基础上提供更为完善的售后服务。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>随着亚渠道模式不断受到认可，颐高开始酝酿二次变革。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2004</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年，颐高已经开始准备让颐高旗下的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>世界网正式上线，并仅仅通过两年不到的时间就成为了中国排名前三位的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>门户网站。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>世界网在信息资讯、用户导购、网上商城等多个方面进行了有益的尝试，初步运作了第三方电子商务平台，让更多的商户在网上做生意，让更多的消费者可以足不出户选购</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>产品。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>然而，这只是初步的尝试，真正的变革却才即将开始。到</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2008</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年为止，颐高将拥有</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>50</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>个大型</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>卖场，</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>50</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>个县级小型卖场，</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>100</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>个遍布于各地的会员店。利用这些实体资源，颐高将能够做到线上与线下的互动，真正意义上构架第三方电子商务平台。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>在这样的电子商务平台上，颐高将把亚渠道理论更为淋漓尽致地表现出来。与实体卖场一样，电子商务平台上，颐高仍然不是销售的主体，而是充当一个提供全面服务的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>服务商的角色。首先，利用其分布于各地的卖场体系，作为厂商、分销商和代理商的仓储平台，并为之提供便利的物流服务，解决电子商务的仓储和物流问题。其次，利用电子商务平台为厂商提供广告发布和信息发布载体。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>与此同时，颐高还将成为电子商务平台中的信用中介机构，成为双方交易的中转平台。最后，颐高利用其网点的分布，为广大消费者提供更为便捷到位的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>产品售后服务。这种基于电子商务平台的亚渠道服务构架既是亚渠道理论本身的提升，又是颐高数码连锁盈利模式的全面升级。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市场导报：颐高目标中的卖场连锁扩张计划是？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道：到</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2008</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年底，我们估计能开到</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>100</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>家店。目前大部分卖场都集中在大城市，县级市场几乎是空白，这时候就看谁下手快，同时也要根据不同的市场进行不同的创新。像通讯产品</SPAN><?xml:namespace prefix = st1 ns = urn:schemas-microsoft-com:office:smarttags /><st1:chmetcnv w:st=on TCSC=0 NumberType=1 Negative=False HasSpace=False SourceValue=3 UnitName=g><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>3G</FONT></SPAN></st1:chmetcnv><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>出来以后，人们的消费习惯也会有所改变，就需要体验式服务，所以我们要紧跟主流，不断创新。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市场导报：目前的发展制约主要是资金、团队，还是货源渠道？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道：我们这个公司相对比较年轻，团队很富有创新精神，也很有活力、有激情，比较适合企业快速发展的需要。相对来说，资本可能是最主要的问题，民营企业、专业市场本身资本有限，再加上对商业地产来说，未来一定是需要资本支撑的。所以</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2007</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年资本对我们来说是一个重要的发展方向。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市场导报：如何看待浙江专业市场近年来总体数量下降的现象？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道：这中间有三大原因。第一，前几年我们还在讨论能不能问政府要土地，工业用地能不能盖市场，现在这些几乎已经没有可能了。市场的准入、主宰已经都变成了地产商那一方。第二，核心商圈的偏离和漂移，对政府规划来说，我们专业市场毫无疑问是被挤出局的对象，至少在对商圈定位当中，城市再也不会把专业市场放到主要规划中去。第三，专业市场在竞争中是相当脆弱的，传统专业市场与那些同时拥有资本、地产、商业价值、品牌价值的业态几乎无法竞争。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市场导报：你是如何看待专业市场的未来和研究价值？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道：成功的会越做越成功，不成功的就会慢慢消亡。有关专业市场的模式，我常戏称它是“狗娃式”，有的虽然想做大很难，但生命力顽强，一时消亡也难。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江专业市场的业态不断细分、提炼后，业态生命力不减反增。这是个很值得关注、研究的问题。专业市场有太多的元素交织在一起，它是一个多方纠集的复合体，有很大的研究价值，但因为它是“非标”的，所以难度会很大。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P align=center> </P> </div> <div class=上一篇：IT世界网全国分站加盟
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