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西安迈出中国IT零售终端发展新模式的历史性脚步

西安迈出中国IT零售终端发展新模式的历史性脚步

颐高集团、西安赛格集团从竞争到合作，开启中国IT消费新时代

hspace=0 src=http://www.ego.cc/Upimages/200879125010.jpg align=baseline border=0></SPAN></B></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center; mso-para-margin-top: .5gd align=left><SPAN style=LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 10.5pt><SPAN style=FONT-FAMILY: 宋体>   </P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><FONT size=3><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>    近日，做为中国</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>连锁第一强的颐高集团和中国</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>卖场</SPAN><SPAN lang=EN-US><FONT face=Calibri>10</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>强之一的西安赛格集团历史性地进行合作，双方共同出资</SPAN><SPAN lang=EN-US><FONT face=Calibri>5</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>亿元人民币在西安传统的雁塔路靠近南二环路一带将打造西安颐高电脑城和赛格</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>国际中心两座全新的电脑卖场，再加上原有的赛格</SPAN><SPAN lang=EN-US><FONT face=Calibri>1</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>、</SPAN><SPAN lang=EN-US><FONT face=Calibri>2</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>、</SPAN><SPAN lang=EN-US><FONT face=Calibri>3</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>期，未来总面积超过</SPAN><SPAN lang=EN-US><FONT face=Calibri>10</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>万平方米的超级</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>商圈即将在西安市雁塔路</SPAN><SPAN lang=EN-US><FONT face=Calibri>——</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>南二环一带形成，预计未来这一商圈将集中西安</SPAN><SPAN lang=EN-US><FONT face=Calibri>90%</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>以上的</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>产品交易量，并通过渠道整合和全球</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>品牌厂商资源的聚集效应，成为中国西北</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>产品交易的核心区域，辐射新疆、甘肃、宁夏、陕西等省区，引领未来</SPAN><SPAN lang=EN-US><FONT face=Calibri>5——10</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>年中国</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>产品的消费增长，形成继北京中关村、广东华强北</SPAN><SPAN lang=EN-US><FONT face=Calibri>——</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>天河路、华东徐家汇</SPAN><SPAN lang=EN-US><FONT face=Calibri>——</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>文三街之后的“中国</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>第四极”。</SPAN></FONT></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><FONT size=3><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>众所周知，自</SPAN><SPAN lang=EN-US><FONT face=Calibri>1998</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>年中国进入“电脑卖场时代”以来，十年间全国涌现出数百家大中型专业电脑卖场。电脑卖场做为中国独特的</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>产品渠道模式极大地促进中国</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>产业的快速发展，符合了中国人的消费习惯和消费特点，对于</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>产品的流通和普及有着巨大的作用。但随着</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>行业的几次重组洗牌，</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>市场的逐渐饱和，行业利润的逐步下降，全国电脑卖场之间的竞争也越来越激烈，甚至出现了同一个城市的同一条路上出现八、九家大中型电脑卖场的情况。电脑卖场之间的恶性竞争和低水平、各自为政的重复建设，严重消耗了</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>产品的厂商、经销商资源，不利于</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>业的健康、快速、可持续发展，也不利于形成良性、和谐的</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>商业氛围。</SPAN></FONT></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><FONT size=3><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>正因如此，由颐高集团、西安赛格集团经过两年的酝酿，终于达成合作协议，双方以相互入股的形式，共同投资</SPAN><SPAN lang=EN-US><FONT face=Calibri>5</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>亿元人民币，率先在</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>市场竞争激烈的西安联合打造“雁塔路</SPAN><SPAN lang=EN-US><FONT face=Calibri>——</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>南二环</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>核心区”，双方将利用各自的优势在厂商资源端、招商、企划、后期营运上充分联动，确保资源集约化，渠道合理化，多方效益最大化。</SPAN><SPAN lang=EN-US><FONT face=Calibri> </FONT></SPAN></FONT></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><FONT size=3><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>根据规划，颐高集团、西安赛格集团共同打造的西安“雁塔路</SPAN><SPAN lang=EN-US><FONT face=Calibri>——</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>南二环</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>核心区”第一个项目：西安颐高电脑城将于</SPAN><SPAN lang=EN-US><FONT face=Calibri>2008</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>年</SPAN><SPAN lang=EN-US><FONT face=Calibri>7</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>月正式启动全球招商；第二个项目：赛格</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>国际中心将于</SPAN><SPAN lang=EN-US><FONT face=Calibri>2009</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>年初正式启动全球招商。这个两个项目与赛格现有的</SPAN><SPAN lang=EN-US><FONT face=Calibri>1</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>、</SPAN><SPAN lang=EN-US><FONT face=Calibri>2</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>、</SPAN><SPAN lang=EN-US><FONT face=Calibri>3</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>期形成联动之势，充分实现双方项目整合、联动、双赢。</SPAN></FONT></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><SPAN style=LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt><FONT size=3>此次合作的主要战略构想者之一，颐高数码连锁集团总裁<?xml:namespace prefix = st1 ns = Tencent /><st1:RTX w:st=on>刘军</st1:RTX>认为：西安在继承、发展的基础上，不论是经济社会发展、还是投资商贸环境都发生了翻天覆地的变化，尤其是<SPAN lang=EN-US>IT</SPAN>产业，形成了以雁塔路为轴心的一大批商业地产商、<SPAN lang=EN-US>IT</SPAN>厂商和渠道经销商以及关联产业的聚集效应。正是在这样的基础上，此次颐高集团、西安赛格集团强强联手，投资<SPAN lang=EN-US>5</SPAN>亿打造西安“雁塔路<SPAN lang=EN-US>——</SPAN>南二环<SPAN lang=EN-US>IT</SPAN>核心区”，致力于提升雁塔路<SPAN lang=EN-US>IT</SPAN>核心区的品质，完善商业布局，带动更多<SPAN lang=EN-US>IT</SPAN>厂商资源的有序流入，实现西安<SPAN lang=EN-US>IT</SPAN>消费的整体升级，形成西北乃至中国极具影响力、辐射力和消费带动作用的<SPAN lang=EN-US>IT</SPAN>核心商圈，吸引更多的<SPAN lang=EN-US>IT</SPAN>企业落户碑林区，让雁塔路成为名副其实的<SPAN lang=EN-US>IT</SPAN>财富聚宝盆<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><FONT size=3><SPAN style=LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt>据西安赛格副总经理王雪介绍，此次中国<SPAN lang=EN-US>IT</SPAN>业两个具有</SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>代表性的专业卖场的合作，是顺应市场发展之举，是渠道终端的创新之举，揭开了电脑卖场之间走向合作、深度整合的序幕，迈出了中国</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>商业新模式的关键一步。</SPAN></FONT></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><FONT size=3><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>颐高数码连锁集团副总裁<st1:RTX w:st=on>宋冰晨</st1:RTX>认为：当电脑卖场从竞争走向合作之时，将产生极大的效应。单体卖场，无论硬件多好，体量多大，带来的商业价值始终有限。而多个单体卖场通过合作、整合，形成一个商圈，能够使得资源流动和配置更加有序，能够培育一个城市的</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>消费习惯，甚至辐射周边省市，其带来的商业价值将是无穷无尽。</SPAN></FONT></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><FONT size=3><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>相信，未来的西安“雁塔路</SPAN><SPAN lang=EN-US><FONT face=Calibri>——</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>南二环</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>核心区”也将成为一个颇具代表性的</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>商业区。让我们拭目以待。</SPAN></FONT></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><SPAN lang=EN-US><o:p><FONT face=Calibri size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><SPAN lang=EN-US><o:p><FONT face=Calibri size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center; mso-para-margin-top: .5gd align=left></SPAN></P></SPAN> </div> <div class=上一篇：《新华社》中国ＩＴ连锁第一强颐高集团落户西安
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